2018-2019 Catalog Winter Update [Archived]

General Marketing, AAS

This program develops abilities and skills focusing on the marketing functions of a business. It includes a foundation in business as well internet marketing while providing exposure to differing marketing aspects such as promotions and sales. The program provides the flexibility to allow a student to tailor the program for entry-level retail management, customer service management, and sales positions.

Associate of Applied Science

Required Courses

Course NumberTitleCredits
BUS 101Business Principles/Practices

3

BUS 102Math for Business & Industry

4

BUS 103Business Computer Applications

3

BUS 105Principles of Marketing

3

BUS 160Business Writing Skills

3

BUS 201Business Law

3

BUS 206Promotional Strategies

3

BUS 207Organizational Behavior

3

BUS 208Professional Sales

3

BUS 240Internet Marketing Concepts

3

BUS 241eBusiness Strategies

3

BUS 278Business Internship

1 to 9

ECO 202Microeconomics

3

ENG 110College Writing I

3

Political Science

3

Wellness/Physical Education

2

Program Elective Courses

14

Total Credit Hours: 62