General Marketing, AAS
This program develops abilities and skills focusing on the marketing functions of a business. It includes a foundation in business as well as internet marketing while providing exposure to differing marketing aspects such as promotions and sales. The program provides the flexibility to allow a student to tailor the program for entry-level retail management, customer service management, and sales positions.
Associate of Applied Science
Required Courses
| BUS 101 | Business Principles/Practices | 3 |
| BUS 102 | Math for Business & Industry | 4 |
| BUS 103 | Business Computer Applications | 3 |
| BUS 105 | Principles of Marketing | 3 |
| BUS 160 | Business Writing Skills | 3 |
| BUS 201 | Business Law | 3 |
| BUS 206 | Promotional Strategies | 3 |
| BUS 207 | Organizational Behavior | 3 |
| BUS 208 | Professional Sales | 3 |
| BUS 240 | Internet Marketing Concepts | 3 |
| BUS 241 | eBusiness Strategies | 3 |
| BUS 278 | Business Internship | 1 to 9 |
| ECO 202 | Microeconomics | 3 |
| ENG 110 | College Writing I | 3 |
| | Political Science | 3 |
| | Wellness/Physical Education | 2 |
| | Program Elective Courses | 14 |
Total Credit Hours: 62