HORT 115 Horticulture Management
(Contact Hours: 3) Students will gain experience implementing horticulture business management standards and theories. Students will explore how a variety of green industry businesses (e.g., garden centers, design - build firms, and nurseries) are structured and managed. Students will also learn how to effectively market horticultural products and services. In order to gain hands-on experience with business structure, students will craft a business plan that incorporates 1) executive summary, 2) company description, 3) product/services description, 4) market analysis, 5) business strategy, and 6) organization chart. Students will practice and hone a variety of soft skills including (but not limited to): discussing landscape plans with customers, constructing business emails, handling conflict within a work group, addressing workplace bias, balancing a budget, and managing field crews with respect. Students will also gain hands-on experience estimating costs for multiple types of green industry projects (e.g., hanging basket production, pollinator garden installation). Minimum benchmarks will be enforced.