BUS 241 eBusiness Strategies
(Contact Hours: 3) This course provides students with the background needed to create an effective website. Importance is placed on planning and analysis and includes entrepreneurial aspects. Topics include an overview of the New Economy, planning a website, advertising considerations, developing a marketing case, ensuring maximum site performance, promoting the site, and customer service considerations. Recommended prerequisite: BUS 240. Minimum benchmarks will be enforced.